“That’s a pretty vulgar word, Odd Man. I’ll bet they ain’t using it at the Wharton business school.”
“Don’t be so sure, Swamp Rabbit. Everything’s vulgar now, including Wharton.”
The word is “enshittification,” coined by the super-prolific tech writer/novelist Cory Doctorow to describe the process through which previously user-friendly digital platforms — Facebook, Twitter, Amazon, and so on — are fouled up by hi-tech and market forces as old as supply and demand.
“Do you remember when Facebook was just an easy way to communicate with acquaintances too far away to talk to in person? Or when Twitter wasn’t owned by a fascist zillionaire who uses it as a platform to promote kooks and bigots?”
My neighbor didn’t answer my questions, probably because he avoids the Internet except to order from Bilbo’s, our local beer distributor. I told him that Facebook, after it attracted hordes of regular users, became a popular destination for people who want to sell things. Mark Zuckerberg and his cronies enriched themselves as paying advertisers flocked to their platform like flies to honey, or something less pleasant. The platform is thick with flies now, no longer a fun place to hang out. Brought low by its greedy owners and their algorithms. Enshittified.
“No wonder enshittification was named word of the year in 2023 by the American Dialect Society, whatever that is,” I said. “Someone should write a song about it. All those syllables sound good if you drag them out. I’m thinking of ‘Anticipation,’ by that popstar whose father was a hotshot book publisher. Corny, but a massive hit. Before your time, I think.”
“This is the same thing you complained about a few weeks ago. Get over it, Odd Man. People like to buy things. They got nothing against being used and suckered. Enshittification is just capitalism doing what it always does. It happens to all businesses after a while.”
“It happens to governments, too,” I said.
Footnote: Doctorow introduced the enshittification concept on his blog, then turned it into a book. He wrote, “Here is how platforms die: first, they are good to their users; then they abuse their users to make things better for their business customers; finally, they abuse those business customers to claw back all the value for themselves. Then, they die.”